Everyone wants to succeed in life. But what causes some of us to be more successful than others? Is it really down to skill and strategy - or something altogether more unpredictable?
This book is the word-of-mouth sensation that will change the way you think about business and the world. It is all about luck: more precisely, how we perceive luck in our personal and professional experiences. Nowhere is this more obvious than in the markets - we hear an entrepreneur has 'vision' or a trader is 'talented', but all too often their performance is down to chance rather than skill. It is only because we fail to understand probability that we continue to believe events are non-random, finding reasons where none exist.
A Financial Times book of the year, this irreverent bestseller has shattered the illusions of people around the world by teaching them how to recognize randomness.
Now it can do the same for you.
'One of the smartest books of all time'
- Fortune -
'An iconoclastic tour de force ... nothing escapes his Exocets' - Evening Standard -
'Brilliant'
- John Kay -
'Excellent and thought-provoking ... an entertaining book'
- Financial Times -
'Wall Street's principal dissident'
- Malcolm Gladwell -
Everyone wants to succeed in life. But what causes some of us to be more successful than others? Is it really down to skill and strategy - or something altogether more unpredictable?
This book is the word-of-mouth sensation that will change the way you think about business and the world. It is all about luck: more precisely, how we perceive luck in our personal and professional experiences. Nowhere is this more obvious than in the markets - we hear an entrepreneur has 'vision' or a trader is 'talented', but all too often their performance is down to chance rather than skill. It is only because we fail to understand probability that we continue to believe events are non-random, finding reasons where none exist.
A Financial Times book of the year, this irreverent bestseller has shattered the illusions of people around the world by teaching them how to recognize randomness.
Now it can do the same for you.
'One of the smartest books of all time'
- Fortune -
'An iconoclastic tour de force ... nothing escapes his Exocets' - Evening Standard -
'Brilliant'
- John Kay -
'Excellent and thought-provoking ... an entertaining book'
- Financial Times -
'Wall Street's principal dissident'
- Malcolm Gladwell -
Karton Cilt, 368 sayfa
Mayıs2007 tarihinde, Penguin Books tarafından yayınlandı